Our Story

Meet Gigi Butler

Gigi was born in Oklahoma and raised in California. A born entrepreneur, she started a cleaning company when she was just 15, but her real dream was being a singer/songwriter. In 1994, she sold her cleaning business, and with all her bills paid and $500 cash in hand, moved to Nashville to follow that dream. As it turns out, her real dream was making cupcakes. After a life-changing phone call from Gigi’s brother Steve, Gigi’s Cupcakes was born in Nashville in 2008. We’ve been swirling some fun ever since!

Meet Gigi Butler
Gigi's Today

Gigi's Today

Gigi’s has been swirling cupcakes for more than 12 years, growing from the first location in Nashville to more than 50 locations in 21 states. While cupcakes are at the heart of our kitchens, we’re big fans of other sweet treats, too: cookies, brownies and macarons bring a little variety to the party. Each Gigi’s is locally owned and operated, bringing their local community into each bakery. A freshly baked app makes online ordering easy online ordering for take-out and delivery, with rewards for loyal fans.

The Signature Swirl

From the beginning, you could spot a Gigi’s cupcake across the room because of its signature swirl or seasonal decoration. Our classic flavors are topped with a tall, sweet spiral of icing, piped by hand to Instagram-ready heights. Our seasonal and holiday cupcakes go crazy with decorations, from the carrot on our carrot cake at Easter to Halloween monsters.

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The Signature Swirl