How It All Began
Learn the incredible story of your favorite local cupcake bakery!
Meet Gigi Butler
Gigi was born in Oklahoma and raised in California. At 15 years old she started a cleaning company, determined to have something of her own. Gigi’s real dream was to become a singer/songwriter so she put a band together and began doing her own shows and making demo tapes. In 1994, she sold her cleaning business, and with all her bills paid and $500 cash in hand, moved to Nashville. After a fateful phone call from Gigi’s brother Steve, her life was altered and Gigi’s Cupcakes was born and her life has never been the same since!
The first Gigi’s opened in Nashville, TN in 2008. Today with nearly 100 locations nationwide, our one-of-a-kind cupcakes and our signature swirl bring happiness and joy to our customers every day. Our franchisee owners are always happy creating new and exciting local treats for you to enjoy. Stop in to any of our stores and find your next favorite flavor!
The Signature Swirl
Gigi’s has carefully developed a unique and signature icing swirl that is utilized across all of our In-Store cupcakes. With three visually striking and decadent layers of icing, our cupcakes are sure to put a smile on the face of anyone, young and old!