“Everyone has a story and a need, and cupcakes are an experience. They can be a special treat for someone having a great day – or for someone needing a pick-me-up. Or they can be part of a major event like a wedding, when the whole family is involved.”
The journey to Gigi's “jewelry store of cupcakes” began several years ago. A West Omaha resident for 25 years, SuZanne Rogers felt inspired to open a business in her neighborhood that would utilize her entrepreneurial spirit, business background and community-focused heart. She just needed to find the right concept.
With its emphasis on local creativity, the franchise cupcake shop was an ideal fit.
Rogers, who is a published children’s book author and a long-time volunteer at schools and hospitals with her certified therapy dogs, was attracted to the company’s national support for education and literacy. Among initiatives Rogers brings into her business: A reading rewards program that offers youth a free cupcake for every 10 books they read; fundraising opportunities for schools; and even cupcake donations on a teacher’s birthday. The shop also donates unsold cupcakes to hospitals.
For Rogers, cupcakes are her tool to offer her community a personal treat while giving back